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Direct
mail postcards are the most cost-effective way to reach
and share your message with your clients, prospects and
referral partners. Why?
- Fast to Create
- Easy to Read
- Inexpensive
- Effective
- High-Impact
- Simple
- Clear
- Concise
- No envelope to open
- Full-color
- Personalized
- First Class Mail
- High-Gloss
- Mail Merged
- No Stuffing
- No Stamping
- Design to Mail
in 2-3 days.
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It's a fact that your
customers are your best leads. This means that the most likely
people to purchase your products and/or services are the ones
who have paid for them before.
It's also a fact that it costs
far less money to keep a customer than it does to go out and
get a new
one. These are the two reasons that using direct mail
postcards to keep in touch with your customer database is a
must.
Postcards
Work. Direct mail is the most powerful advertising
medium available returning on average thirteen dollars for
every dollar invested (Direct Marketing Association). It is an
essential tool for every business, association, and
non-profit. However, it can also be a waste of time and money
if the campaign is not properly targeted and the proper direct
mail package is not used.
Billions of dollars are spent each year on elaborate and
expensive marketing campaigns. You probably know this from
examining your own mailbox. However, much of this mail goes
unopened. It is instantly tagged “junk mail” and filed
accordingly – in the trash bin.
How do you cut through this clutter and compete without
breaking the bank? Postcards are a powerful tool that can help
you break-through to your best prospects. They are fast, they
are inexpensive, and when used properly, they are extremely
effective!
How many people do you know - who might
be interested in helping you and your business grow - but you
never take the time to share with them what opportunities you
are looking for?
Postcards
Are Powerful. Direct mail does not necessarily mean you have
to spend money on elaborate brochures that require envelopes.
Such mailings serve a very specific purpose and work best only
when they include a
special offer. Most often they never even get past the
secretary who is trained to discard junk mail. Evidence shows
that postcards are almost always read and that readers are
more reluctant to discard them.
Frequency
Is Important. While postcards are more likely to be read, it
usually takes about four cards before any action will be
taken. The recommended number is six postcards, one every
three weeks. Two is too frequent. After four weeks the reader
will not have remembered the first message. Keep in mind that
postcards are far less expensive to mail than letters or
brochures. So they are more cost effective in almost every
regard.
There are a number of professionals in
your own community, your business marketplace, or your
industry that you should regularly stay in touch with.
So why are
direct mail postcards so effective?
A full color postcard looks professional and because they
stand out in a stack of mail, they are almost always
“acknowledged.” We use the term “acknowledged” instead of
“read” as there is a distinct difference between the two.
Think about it, when you’re going through your mail, doesn’t a
colorful postcard standout?
A color postcard draws people’s
attention, and as a result they almost always glance at the
postcard to see what it is about. This is what we refer to as
“acknowledged” and it is an important step in your direct mail
campaign.
When someone acknowledges your postcard, they will typically
look at it long enough to determine whether or not they are
interested in your offering. If they are interested they will
“read” the postcard and hopefully “act” on your offer.
So you can see how a full color postcard can be very effective
in accomplishing 2 important steps in your direct mail
campaign. Full color postcards standout in a stack of mail so
that the recipient acknowledges the postcard, and if there is
even the slightest amount of interest, will “read” it.
Call us today at 800-300-2725 to
help with your direct mail needs.
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